Happiness Hunting

I canʼt say this enough in the world we are living today. You

will find I am repeating myself but this past weekend was a

perfect weekend the simplest things that can make a

difference in someoneʼs life. We are active participants in

shaping the future – we make it happen. This requires vision,

but also an understanding of key society drivers and how

they affect people.

Value sets are shifting as people look beyond money to

personal fulfillment - seeking out meaningful and happy

experiences. Successful companies act as facilitators in

helping people to find happiness. Further personal

empowerment is crucial in this process and businesses that

educate and inspire will attract tomorrowʼs consumers.

People demand openness and honesty, with ethics and

caring values. Small and large businesses are slowly

adopting this transparent approach in order to earn and

Retain trust – and small businesses have a natural

advantage over large corporations.

Happiness Hunting is becoming a serious business. Not

only individuals, but also companies and governments, look

beyond the balance sheet to ways of making society happier.

The science of ‘happyenomics’ is developing – and now

brands are examining what they can do to facilitate

happiness and contentment.